Customer Support Tool is an online gambling oriented CRM used by gambling business owners/operators. Financial and operational reports which are available in CST gives a better picture of the company’s health and progress.
The main features are:
- customer management;
- KYC process support (both semi-automatic and fully automatic using third-party services);
- display customer transactions;
- customer profile;
- customers’ documents (required for KYC) storage and workflow processing;
- gambling specific reports:
- High Rollers;
- Risk to Churn;
- Bonus Hunters;
- Customer Retention;
- Customer Acquisition.
- customer segments reporting;
- deposits/withdrawal management;
- tight integration with Google Analytics (marketing campaign aware features).